Clear Mobile

Clear Mobile is Ireland's fresh, value-driven telco disruptor. In a fiercely competitive market dominated by loud, youth-focused and 'cheap' brands like Eir, Tesco Mobile and GoMo, Clear Mobile stands out as the no-frills, no-nonsense solution for savvy bargain hunters of all ages.

Today's consumers demand simplicity and refuse to pay for unnecessary extras. With a single product – a SIM-only contract with unlimited calls, texts, and data – Clear Mobile offers everything you need and nothing you don't.

We took this brand back to the bare essentials. From its stripped back palette, to the bespoke typeface, through to the logo that spares no expense (we based it on a SIM card) – if it could come off, it did. No bells, no whistles, no loud colours.

Clear Mobile launch campaign

For the brand's launch we created a campaign based on the concept of "No frills". This straightforward, pared back approach cut through the noise and spoke directly to savvy bargain hunters looking for “everything you need and nothing you don’t”.

Dead pan

• Dead simple

• Dead honest

• Good enough and that's enough

• Everything you need and nothing you don't

• Mobile made simple

• Dead pan • Dead simple • Dead honest • Good enough and that's enough • Everything you need and nothing you don't • Mobile made simple •

Clear Mobile

Clear Mobile launch campaign

Dead pan

•

Dead simple

•

Dead honest

•

Good enough and that's enough

•

Everything you need and nothing you don't

•

Mobile made simple

•

Dead pan • Dead simple • Dead honest • Good enough and that's enough • Everything you need and nothing you don't • Mobile made simple • Dead pan • Dead simple • Dead honest • Good enough and that's enough • Everything you need and nothing you don't • Mobile made simple •

McKinsey & Company

Dead pan • Dead simple • Dead honest • Good enough and that's enough • Everything you need and nothing you don't • Mobile made simple •